We continue to serve consumers, partners, and our communities during this challenging environment.
Our top priority is the health and safety of our audiences and employees. Amid increased demand for content, our teams continue to find new and creative ways to ensure that our audiences stay entertained and informed. We partnered with The Ad Council to launch the #AloneTogether campaign, which educates audiences on the importance of social distancing and drives unity through entertainment. From James Corden’s Homefest to Nickelodeon’s #KidsTogether Townhall to BET’s Saving Our Selves special, our brands have created new specials tailored to meeting the needs of their audiences. We also joined forces with other broadcast and streaming networks to air the One World: Together at Home concert. To support our creative community, ViacomCBS also established a $100 million relief fund to assist those in the television and film industry impacted by COVID-19.
Cultural Insights From Velocity
The Velocity Creative Strategy and Cultural Intelligence team tracks signals and emerging behaviors as they relate to life under the COVID-19 pandemic, and what that means for brands. See a few of the reports below.1
CULTURAL INSIGHTS FROM VELOCITY
The Velocity Creative Strategy and Cultural Intelligence team tracks signals and emerging behaviors as they relate to life under the COVID-19 pandemic, and what that means for brands. See a few of the reports below.
Adaptive Creativity Across the Company
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CBS ALL ACCESS
ViacomCBS' streaming platform, CBS All Access, offers a free trial to new users. Catch up on hit series like "Picard" and "The Good Fight," or try something new with "All Rise" and "Tooning Out The News."
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SHOWTIME
New users can get the Showtime app free for 30 days. That's one month of prime binging on series like "Billions," "Shameless," "Homeland," and the network's latest, "Penny Dreadful."
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NOGGIN
This streaming service for preschoolers features kids' favorites like "Paw Patrol," "Dora the Explorer," "Bubble Guppies," and more. A free 60-day trial of the app is now available.
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CBS
Every Sunday night on CBS is movie night. The network is airing Paramount Pictures' classics, including “Indiana Jones and the Raiders of the Lost Ark,” “Forrest Gump,” “Mission: Impossible,’ “Titanic,” and “Indiana Jones and The Last Crusade.” An ode to the network's classic Sunday family movie nights.
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PARAMOUNT NETWORK
Catch up on “Yellowstone” before the Season 3 premiere this summer by bingeing the Paramount Network hit series. Also to catch on the network, countless “Bar Rescue” episodes with lively host Jon Taffer.
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MTV
Yeah buddy! MTV is airing your favorite reality shows while you’re at home, including new episodes of “Jersey Shore family Vacation” every Thursday night, followed by the new series “Busch Family Brewed.” The 35th season of “The Challenge” kicked off on April 1 with “War of the Worlds 2.”