Aug 16, 2019
Adults are more attentive to ads when they watch TV with their kids.
Despite endless content options and increased fragmentation across devices and screens, there’s a viewing trend that’s persisted: families still spend quality time together watching TV.
According to a recent Viacom study that analyzed co-viewing behavior, watching movies and television at home is a top activity in households. As adults put aside devices to focus on family time, they are more tuned in to content and commercials—this more likely to recall brand advertisements and to talk to their kids about what they see on-screen—which presents unique opportunities for advertisers.
For marketers who hope to capitalize on the co-viewing trend, here are the key three things to know from the Viacom study: