Jun 09, 2017
How TV’s innovative, dynamic new ways are enabling marketers to identify and predict custom audiences, drive reach and measure attribution.
An automotive brand wanted to dig deeper into their TV strategy to better understand not only whether they could reach more of their audience, but also how their audience was responding to their message and brand, and how that was directly impacting their business.
Using Vantage to identify and engage a custom audience segment and by measuring second-by-second viewing data, the automotive brand saw a 95% or higher concentration of target viewers and in-target ad engagement. Viacom Vantage also demonstrated a clear and complete view impact on the automotive brand’s business — over a third of in-target audiences were more likely to visit a dealership after seeing the automotive brand’s ad.