Oct 17, 2019
Expanding the possibilities of mobile video—and revolutionizing the industry.
The elusive 5G technology is highly anticipated, and it’s repeatedly said that it will change the way we live and work—most tangibly in distribution as people consume more content in the palm of their hands.
“We know that people are watching more content than ever before ... in fact, the more devices they use, the more they’re watching,” said former EVP and head of distribution and development for Viacom, Tom Gorke, who appeared at Mobile World Congress on Oct. 23, 2019. “And these devices are only getting more powerful. With 5G on the horizon, the mobile experience will become supercharged.”
The introduction of 4G technology allowed the world to stream video on-the-go and provided an entry point into AR and VR. With 5G, a faster technology with extra bandwidth, the world has the potential to be even more immersive: Your Uber will talk to your elevator, a holograph of SpongeBob will play with your kids, your car will call Alexa to make dinner. The possibilities are endless and unknown. While Star Trek is coming to life in your city, marketers and distributors are already looking into how the technology could be tangible to the consumer through mobile content and video.
"We can’t anticipate fully all the exciting things that are going to be possible."
Co-founder, Gravity Road