30,000 People Pledge to See WAITING FOR 'SUPERMAN'

Aug 09, 2010
By ViacomCBS Staff

DonorsChoose.org Set to Make Donation in Support of Education -- First Benchmark Met on WaitingForSuperman.com "Pledge Progress Meter"

Paramount Pictures, Participant Media and Walden Media announced today 30,000 people have pledged to see the award-winning documentary film WAITING FOR "SUPERMAN" when it opens this fall, making it the first goal reached on the campaign's "Pledge Progress Meter." As a result, DonorsChoose.org is fulfilling their commitment and donating $5 gift cards to every person who pledges to see the film by September 15th.

The gift cards can be used to fulfill requests made by public school teachers from every corner of America who post classroom project needs on DonorsChoose.org. The mission of DonorsChoose.org is to improve public education by empowering every teacher to be a change-maker and enabling any citizen to be a philanthropist.

"Thanks to our generous supporters, DonorsChoose.org is thrilled to provide $5 philanthropic gift codes to people that take the pledge to see Waiting for 'Superman.' Redeeming this code on DonorsChoose.org gives people an immediate and direct way to help students get the resources they need to learn. Making this personal connection to a classroom is an important first step towards greater involvement in education," said Charles Best, DonorsChoose.org Founder and CEO.

WAITING FOR "SUPERMAN" directed by Davis Guggenheim ("An Inconvenient Truth") will be released under the Paramount Vantage banner and distributed by Paramount Pictures. It examines the crisis of public education in the United States through multiple interlocking stories. Designed to start a national conversation, the movie and corresponding "Take the Pledge" campaign aim to inspire everyone to create innovative and long-term solutions to help change the course of our kids' lives for the better. The "Pledge Progress Meter" launched in May as a way for non-profits, foundations and corporations to match individual pledge levels with powerful action items aimed at helping both students and public schools. First Book was the first organization to take the pledge, by agreeing to donate 250,000 new books to schools and programs in low-income communities across the country once the pledge meter reaches 50,000 pledges.

The film opens in New York and Los Angeles on September 24, nationwide in October.

The film is produced by Lesley Chilcott, with Participant Media's Jeff Skoll and Diane Weyermann serving as executive producers. It is written by Davis Guggenheim & Billy Kimball.

For more information about the movie, or to take the pledge go to http://www.WaitingForSuperman.com or text "PLEDGE" to 77177.

To join the conversation visit us on Facebook at http://www.Facebook.com/WaitingForSuperman

What does your school need? Tell us by Tweeting #MySchoolNeeds at http://www.Twitter.com/WaitingSuperman

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

About Participant Media

Participant Media is a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films, documentaries and television, as well as publishing and digital media. Participant Media is headed by CEO Jim Berk and was founded in 2004 by philanthropist Jeff Skoll, who serves as Chairman. Ricky Strauss is President.

Participant exists to tell compelling, entertaining stories that bring to the forefront real issues that shape our lives. For each of its projects, Participant creates extensive social action and advocacy programs, which provide ideas and tools to transform the impact of the media experience into individual and community action. Participant's films include The Kite Runner, Charlie Wilson's War, Darfur Now, An Inconvenient Truth, Good Night, and Good Luck, Syriana, Standard Operating Procedure, The Visitor, The Soloist, Food, Inc., The Informant!, The Cove, The Crazies, Oceans, Furry Vengeance, CASINO JACK and the United States of Money, Countdown to Zero and Waiting for "Superman."

About Walden Media

Walden Media specializes in entertainment for the whole family. Past award-winning films include: "The Chronicles of Narnia" series, "Journey to the Center of the Earth," "Nim's Island" and "Charlotte's Web." Upcoming films include the third installment in the Narnia series "The Chronicles of Narnia: The Voyage of the Dawn Treader."

About DonorsChoose.org

DonorsChoose.org is an online nonprofit that enables anyone to connect to a public school classroom in a personal and direct way. Launched out of a Bronx high school in 2000, DonorsChoose.org has been profiled as "the future of philanthropy" by The New York Times and as "a revolutionary charity" by Oprah Winfrey. On DonorsChoose.org, public school teachers from every corner of America post classroom project requests on DonorsChoose.org. Requests range from pencils for a poetry writing unit, to violins for a school recital, to microscope slides for a biology class. In the past ten years of operation, residents of 50 states and 10 countries have funded 88,926 student projects, channeling more than $54.3 million in resources to 3,323,384 students.

SOURCE Paramount Pictures Corporation