BET Networks Goes from the Altar to a Ratings Honeymoon as “GUCCI MANE & KEYSHIA KA’OIR: THE MANE EVENT” is Now the #1 Cable Series Premiere of the 2017/18 Season

Oct 18, 2017
By ViacomCBS Staff

1.6MM Total Viewers P2+ Tuned in to the Premiere of the Diamond-Studded Nuptials of Hip Hop’s Royal Couple on Tuesday, October 17, 2017 across BET and BET Her

The Live Wedding Event Dominated Social Media as the #1 Most Social Program of the Day

Viewers RSVP’d to the wedding of the year as “GUCCI MANE & KEYSHIA KA’OIR: THE MANE EVENT” bowed as the #1 Cable Series Premiere of the 2017/18 Season among P18-49 on Tuesday, October 17, 2017 (excluding Sports & News). The premiere telecast of the highly-anticipated nuptials drew 1.6MM Total Viewers P2+ (EDAC) and 1MM viewers in the P18-49 demo (EDAC), as it was simulcast on BET and BET Her. On BET alone, the premiere telecast drew 1.5MM Total Viewers P2+, with 951K in the P18-49 demo (US rating .74 P18-49). Anticipation of the big moment led to a continuous build each quarter hour, peaking in its final quarter hour as the bride hit the “runway” aisle in a crystal-studded gown. The series grossed an average audience of 1.4MM P18-49 viewers and 2.2MM Viewers P2+ across premiere and encore airings (10/17/17 10 PM – 12 AM).*

On the digital side of the wedding aisle, “GUCCI MANE & KEYSHIA KA’OIR: THE MANE EVENT” was the #1 Most Social Program on television excluding sporting events on its premiere date 10/17/17.* The wedding event generated over 1.2MM social interactions across Twitter and Facebook. BET's hashtag #TheWopsters trended at #1 worldwide on Twitter during the 10 PM premiere. According to Nielsen Social Guide, the top three hashtags on Twitter were #TheManeEvent, garnering 140K Tweets, followed by #TheWopsters (22K Tweets) and #1017 (13K). In addition, yesterday’s nuptials received the highest number of BET Simulcast Video Views for all of 2017 across Mobile App + Desktop/Mobile web. BET continues to tap into the zeitgeist of the culture, as the network now has the Top 2 Most Social Cable Programs of the Fall with the premieres of “GUCCI MANE & KEYSHIA KA’OIR: THE MANE EVENT” and BET’S “HIP HOP AWARDS” 2017.

In the premiere episode, rapper Gucci Mane and model Keyshia Ka’oir were married in a star-studded LIVE wedding event in front of guests and friends including Diddy, Rick Ross, Big Sean, Jhené Aiko, 2 Chainz, Monica, Kim Zolciak-Biermann, Lil’ Yachty, Trina, “white carpet” host Karrueche Tran and more.

The 10-episode docuseries “GUCCI MANE & KEYSHIA KA’OIR: THE MANE EVENT” follows the twists and turns of hip hop power couple Gucci Mane and Keyshia Ka’oir as they blend their families, grow their empires and defy the odds while preparing for the wedding event of the year! New episodes air every Tuesday at 10 PM ET/PT on BET.

*Source: Linear: Nielsen. Live + Same Day. 2017-18 BET Season (9/25/17-10/16/17) plus Fast Nationals for BET/BET Her Premieres on 10/17/17. Cable Series Premiere defined as Premiere Only on Ad-Supported Cable (excludes Sports + News). Primetime (Mon-Su 8pm-11pm). Ranked on Impressions (000)s. Social: Nielsen Content Ratings (10/17/17) and 2017-18 BET Season defined as measurement interval above. Excludes Sports. Ranked on Social Media Interactions.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ:VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.

BET Networks
Giovanna Desselle, 310-481-3872
Luis Defrank, 212-205-3156