MTV’s SnowGlobe Doubles Sponsorship Revenue for 2019 Festival
SOUTH LAKE TAHOE, Calif.--(BUSINESS WIRE)--Today, MTV’s SnowGlobe Music Festival announces an expanded sponsorship program with doubled revenue for the festival’s ninth installment on December 29-31, 2019, in South Lake Tahoe, CA. The annual three-day event welcomes more than 20,000 fans each day with a mix of musical performances, live action sports, and interactive art exhibitions.
SnowGlobe is pleased to feature a robust roster of sponsors including:
Clif Bar and Company, City of South Lake Tahoe, Electric Standard Co., Golden State Cider®, Hornitos® Tequila, Jack Daniel’s®, Klean Kanteen®, Lyft, Java Monster, Michelob ULTRA®, Pollen, Saint Archer Brewing Co., Hop Valley Brewing, Spyder®, Stella Rosa®, Tahoe South®, Truly Hard Seltzer™.
“We’re excited to announce this year we have again doubled the sponsorship revenue generated for SnowGlobe, proving the ViacomCBS events offering is resonating with the marketplace and we hope to continue to drive sponsorships across our 25+ event portfolio,” states Adam Steingart, SVP of Viacom Live. “SnowGlobe is unlike any other music festival; the combination of incredible music, breathtaking scenery, and New Year’s timing creates a once in a lifetime shared experience for our attendees and partners; reinforcing ViacomCBS’s commitment to live events that create culture and conversation.”
This year, SnowGlobe is teaming up with MTV and HeadCount to get fans excited for the 2020 election and make sure their voices are heard in November. HeadCount volunteers will be on the ground to encourage festival attendees to register to vote and make sure they stay informed about election milestones throughout the year. HeadCount will also have a booth in the MTV Lodge with swag, giveaway contests, and more! This effort is part of MTV’s year-long +1 the Vote campaign to encourage all potential first-time voters to register and vote next November. +1 the Vote is focused on making voting more social, making voting easier and making voting a milestone for first-time voters.
In addition to strict use of compostable and reusable plate ware across the festival, SnowGlobe’s partnership with Proud Source Water allows the festival to alleviate 100% of single-use-plastic from the event; a sustainability achievement that SnowGlobe producers have been working towards since the onset of the festival in 2011.
Now entering its ninth year, the acclaimed music and mountain festival is the largest outdoor NYE music festival in the nation. Artists from Travis Scott to Post Malone to Zedd and many more have performed at SnowGlobe, which is highlighted by its iconic countdown party at midnight on New Year’s Eve. Hosted in South Lake Tahoe in the heart of California’s breathtaking Sierra Nevada Mountains, the 2019 lineup includes Skrillex, ZHU, Fisher, Gigantic NGHTMRE, Griz, E-40, Louis the Child, Tchami x Malaa, Vince Staples and A-Trak, among more than 40 artists performing across three stages. It was also recently announced that MTV Push Artist Lil’ Tecca was added to the lineup.
In addition to SnowGlobe’s eclectic musical lineup, the festival features dynamic fireworks displays, live “Big Air” snowboard and skiing demos adjacent to the Main Stage, 13,000 square feet of heated enclosed spaces to stay cozy, and interactive art installations — attracting Fortune 500 sponsors, celebrities, professional athletes, and VIPs for the ultimate New Year’s destination festival experience.
Combining some of the world’s best live music with some of the best snow conditions, SnowGlobe is the premier winter getaway for music fans and adventure-seekers alike.
SnowGlobe is a part of the Viacom Live Experiential portfolio. With 25 events and growing, Viacom Live delivers experiences that drive culture and conversation, allowing fans to connect with the most influential brands globally.
MTV is the leading global youth media brand in 180 countries, reaching 450 million households in nearly 30 different languages across every platform. A unit of Viacom Inc. (NASDAQ: VIACA, VIAC), MTV operations span cable and mobile networks, live events, theatrical films and MTV Studios.
ABOUT SNOWGLOBE MUSIC FESTIVAL
Now entering its ninth year, acclaimed music and mountain festival SnowGlobe is the largest outdoor NYE music festival in the nation. Hosted in South Lake Tahoe in the heart of California’s breathtaking Sierra Nevada Mountains, the unique outdoor winter festival features an array of world-class artists performing on multiple stages over three nights, plus dynamic fireworks display, live “Big Air” snowboarding and skiing demos adjacent to the Main Stage, 20,000 square feet of heated enclosed spaces to stay cozy, interactive art installations and more. With almost 9,000 acres of nearby skiing and snowboarding terrain available to SnowGlobe patrons, and close proximity to the casinos of Stateline, NV, SnowGlobe delivers the ultimate New Year’s destination festival experience. Combining the world's best live music with the world's best snow conditions, SnowGlobe is a winter getaway for music fans and adventure-seekers alike. www.snowglobemusicfestival.com.