Nickelodeon And Crayola Draw Up New Adventures This Fall With Extended Licensing Partnership

Jun 19, 2013
By ViacomCBS Staff

Nickelodeon and Crayola today announced the multi-year renewal of their licensing partnership to develop creative expression products based on the network's leading preschool and hit animated series. Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers; Giant Coloring Pages and Coloring and Activity Books for Dora the Explorer; Bubble Guppies; Go, Diego, Go!; Team Umizoomi; SpongeBob SquarePants and Teenage Mutant Ninja Turtles. The new Nickelodeon and Crayola products will be available at mass retailers this fall.

"Crayola has been an incredible partner, and we are beyond thrilled to continue our imaginative relationship with them," said Paula Allen, Senior Vice President, Global Publishing for Nickelodeon Consumer Products. "Our new line of products truly epitomizes the essence of creativity and adventure, and will delight both Nickelodeon and Crayola fans."

"We are thrilled to continue our partnership with Nickelodeon, whose characters add creative and engaging content to Crayola's portfolio of innovative products," said Warren Schorr, vice president of brand licensing for Crayola. "We look forward to our continued collaboration and providing kids relevant and imaginative activities."

About Crayola

Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Inc., is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit or join the conversation on Facebook.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).