Nickelodeon and GUND Introduce Peter Rabbit Specialty Plush Collection

Jun 18, 2013
By ViacomCBS Staff

Nickelodeon and GUND® today announced the launch of a plush collection based on the re-imagined, CG-animated preschool series Peter Rabbit. The new specialty line will feature plush of all sizes made with the finest fabrics that stay true to the essence of each character. Peter, Benjamin and Lily will make their debut in spring 2014.

"We are excited to partner with GUND as it brings together the best of both worlds: a legacy of the best crafted soft toys, and Nickelodeon's history of some of the most memorable series and characters," said Manuel Torres, Senior Vice President, Global Toys and Consumer Electronics, Nickelodeon Consumer Products. "The stunningly precise plush designs bring the series and characters to life in a magical way that is sure to create new huggable memories with Peter Rabbit fans."

"GUND is thrilled to be partnering with Nickelodeon again," commented Sally Drewes GUND's Marketing Director. "Peter Rabbit is the perfect fit for GUND. Classic and whimsical, Peter and his friends will bring a special dimension to GUND's product offering."

In February, Nickelodeon debuted the CG-animated preschool series Peter Rabbit to impressive ratings, ranking as the network's highest-rated preschool series premiere since 2011. The series is a reimagining of the popular Beatrix Potter children's books based on the beloved Peter Rabbit character, which have sold over 250 million copies worldwide and been translated into 35 languages. The series follows the adventures of Peter Rabbit and his best friends Benjamin Bunny and Lily Bobtail. Peter Rabbit features educational goals that encourage preschoolers to learn problem-solving and interpersonal skills, self-efficacy, resilience, positive re-framing and fosters an interest in nature. The series airs regularly weekdays at 12 p.m. (ET /PT) on Nickelodeon.

About GUND®

GUND®, a division of Enesco, LLC, is known worldwide for its top quality, soft and huggable plush designs and gift products. Award-winning GUND® products appeal to all ages, from infants up, and are perfect for both play and collecting. The 115-year old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia and South America. GUND® products may be found in gift, specialty, toy, book, museum and department stores and many other retail outlets. Please visit

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).