Perez Hilton's "One Night in Austin" to Benefit The VH1 Save The Music Foundation

Mar 05, 2012
By ViacomCBS Staff

The VH1 Save The Music Foundation has been selected as the benefitting charity of Perez Hilton's "One Night in Austin" event at South By Southwest on March 17, 2012. Returning to Austin for the fifth consecutive year, this legendary series, produced by The BMF Media Group, will feature performances and DJ sets by an array of today's top artists (to be announced the weeks leading up the show). There are a limited number of tickets available and can be purchased at $25 (General Admission) and/or $50 (VIP) at www.vh1savethemusic.com/perez. 100% of the proceeds from ticket sales will benefit the VH1 Save The Music Foundation and its mission to restore instrumental music education programs in our nation's public schools.

In conjunction with the event, VH1 will donate $1 to the VH1 Save The Music Foundation throughout the month of March for each check in on Foursquare at any music venue across the country. With each check in, participating individuals will receive the exclusive "VH1 Save The Music" badge. Through these combined efforts, the Foundation can receive up to $50,000 in donations, enough to restore a complete music education program. Users must follow VH1 on Foursquare to unlock the badge and trigger the donation at: https://foursquare.com/vh1.

"We are thrilled to be a part of Perez Hilton's "One Night in Austin" this year," said Paul Cothran, Vice President & Executive Director of the VH1 Save The Music Foundation. "With Perez's help, we will be able to generate a great deal of awareness for our cause, and with the additional fundraising boost provided by VH1 network and Foursquare's generous promotion, we will be able to ensure that a greater number of children will not be deprived of access to a complete education that includes music."

Since its inception in 1997, The VH1 Save The Music Foundation has provided more than $48 million in new musical instruments to 1,800 public schools in more than 100 cities around the country, impacting the lives of over 1.8 million children. Thanks to the generous support of celebrities like Perez Hilton and the VH1 Save The Music Ambassadors, including Katy Perry, Daughtry, Lupe Fiasco, Jordin Sparks, Matthew Morrison, Vanessa Carlton, AJ McLean and Gavin Rossdale, the Foundation is able to generate awareness about the importance of music in a child's education.

"Music is the answer! For the first time ever, I am going to be selling tickets to my annual SXSW event! These tickets will GUARANTEE entrance to what is always the hottest party in all of Austin. This year, I have decided to donate all of the money raised through ticket sales to The VH1 Save The Music Foundation. It combines two things I am passionate about — music and inspiring youth. I can't wait!" said Perez Hilton.

Using Perez Hilton's "One Night in Austin" as the marquee event, fans are encouraged to use Foursquare to check in at various SXSW events as well as any music venue across the country throughout this month. With the support of VH1 and Foursquare and by simply checking in each time you enjoy live music, you can help The VH1 Save The Music Foundation raise needed funds to continue their work in American public schools.

VH1 will also be bringing several new documentaries through its VH1 Rock Doc franchise to SXSW. VH1 News, Tune (VH1 Music Blog) and the "Top 20 Countdown" hosted by Jim Shearer will be sharing highlights of Perez Hilton's "One Night In Austin."

For more information or to see how you can get involved, please visit www.vh1savethemusic.com or join The VH1 Save The Music community on Facebook at www.facebook.com/vh1savethemusic and on Twitter at @vh1savethemusic.

About The BMF Media Group

The BMF Media Group is an innovative experiential marketing agency with highly inventive cultural engineers. BMF specializes in the areas of brand marketing, event production, music supervision, sponsorships and promotions, and talent management and booking. Through creative marketing strategies, BMF brings brands to life. BMF helps clients introduce their products to influential tastemakers in the interconnected worlds of music, art, fashion, politics and new technologies. Since its inception in 2003, BMF has paired established corporate brands and products with cutting-edge, established and emerging, artists and lifestyle trends. BMF Media Group has worked with numerous entertainment clients and brands such as Asahi Beer, Belvedere Vodka, BlackBerry, Cafe Bustelo, Carrera Sunglasses, Gerber Group, got2b, GUESS?, Hard Rock Hotels, Motorola, popchips, Rock the Vote, Samsung, SOUL by Ludacris, UV Vodka, and more. Beyond brands and music, BMF also lends its expertise to important humanitarian, social and charitable causes. Working with socially conscious artists and companies, BMF seeks to forge creative cultural initiatives for a new civic and socially-minded generation.

About VH1

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. Connect with VH1 at VH1.com.

VH1 Save The Music Foundation:
Nick Carcaterra
Susan Blond, Inc.
Phone: 212-333-7728 ext.126
Email: nickc@susanblondinc.com
or
VH1:
Nyle Washington
Phone: 212-846-5576
Email. Nyle.washington@vh1.com
or
Foursquare:
Erin Gleason
Phone: 917-859-0501
Email: erin@foursquare.com
or
Perez Hilton:
Bruce Starr
The BMF Media Group
Phone: 646-455-0033
Email: bruce@bmfmedia.com