Tr3s Premieres Quiero Mi Baby & Scores Rising Latin Star Eli Jas for Series Bilingual Theme Song "De Nuevo"
Tr3s: MTV, Musica y Mas, one of the leading bilingual/bicultural entertainment destinations for Latinos in the US, announces the premiere of Quiero Mi Baby and debuts the show's bilingual theme song by rising Latin star Eli Jas. The new series expands the network's #1 "Quiero Mi" franchise to unveil the realities of cross-cultural parenting. New parents clash and families challenge each other on language, religion, deeply rooted traditions, superstitions, day care, immigration and raising the baby far from family, among other realities. Quiero Mi Baby premieres every Monday at 9pm starting April 16th.
The show's new theme song "De Nuevo" by Elis Jas captures the feeling of the new series, new beginnings and pure love that outlasts the good and the ugly. As singer/songwriter Eli stars in the official video for "De Nuevo" which is now available for download on www.tr3s.com. The video was produced by Tr3s executive German Verdi, who served as Executive Producer and Trevor Lafargue as Creative Director.
"The inspiration behind 'De Nuevo' came from the feeling of having unconditional love for someone. How someone brand-new can make you feel as though you have known them all of your life, a love that is strong and prevails in any situation," said Eli Jas.
Tr3s introduced Eli Jas as part of its Descubre & Download artist in January 2012 and her debut single "Tu Me Haces Volar" drew thousands of downloads making her the most successful D&D to date. The multi-cultural Latina (Chilean, Panamanian and Dominican) is the quintessential native New Yorker. Born in Chelsea, in the borough of Manhattan, the 20 year old is shaking up the Latin music industry with her R&B phrases, pop melodies and sultry voice. Her unique mashup of pop production over Bachata grooves is incredibly infectious, a style that stems from the authenticity of Eli Jas. Her first single foreshadows the sounds off her upcoming debut album Choose, which is scheduled for release in summer 2012.
About Tr3s: MTV, Musica y Mas
Tr3s: MTV, Musica y Mas, owned and operated by Viacom International Media Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B), reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network's programming embraces the trilogy of cultures that represents Latino life — Latin American plus American equals US Latino - through original productions, key acquisitions, and content from MTV Networks' portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- as well as social responsibility through its initiative "Agentes de Cambio", which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.