Tr3s Presents The Superstars Of Norteno, Banda, Ranchera, Mariachi & Duranguense On "Remexa", Starting November 5th

Nov 05, 2012
By ViacomCBS Staff

Tr3s, the entertainment destination for bilingual/bicultural Latinos in the US, announces the premiere of "Remexa", a daily 30-minute video-driven show that showcases music from the #1 genre on the US Latin charts - Regional Mexican Music. "Remexa" will introduce new and established acts such as Espinoza Paz, Los Tigres Del Norte, Arolladora Banda Limon, Gerardo Ortiz, Banda el Recodo, Jenni Rivera and Calibre 50 with a video rotation at 11am PST/2pm EST Monday-Friday on Tr3s.

"Remexa offers a focused program that showcases the incredible sights and sounds of the Regional Mexican scene," said Antonio Silva, GM of Fonovisa-DISA (UMLE). "We look forward to highlighting the rising stars and iconic acts from the incredible artists and musicians who continue to pave the way for this home-grown genre," he added.

"This show further super-serves our audiences, particularly the west coast viewers who bear the most affinity to this genre that continues to break records and grow massive audiences across multiple generations," said Marc Zimet, VP of Music and Talent for Tr3s. "We're also adding a few of the big hits of the Regional Mexican genre to our daily music shows like 'Hits' and 'Cafeina', as well as our weekly countdown show 'Top 20'."

Tr3s, owned and operated by Viacom International Media Networks — The Americas, a unit of Viacom Inc. (NYSE: VIA, VIA.B), reaches 35 million Total TV households of which 6.1 million are Hispanic TV Households. The network's programming embraces the culture and lifestyle of the bilingual/bicultural Latino in the US, through original productions, key acquisitions and content from Viacom's portfolio of entertainment brands. Tr3s empowers its audience to think-socially through the network's "Agentes de Cambio" campaign, which encourages young Latinos to create change in their communities through innovative solutions that address their health and social issues. In addition, the brand taps into the growing number of digitally connected Latinos and Hispanic marketers across multiple platforms including www.TR3S.comTr3s Blogamole Network and Insight Tr3s.