Two Big New Initiatives Hit the Pledge Progress Meter

Jul 29, 2010
By ViacomCBS Staff Commits to Donation at the 30,000 Pledge Level

OfficeMax(R) Will Expand Their 'A Day Made Better' Program at 40,000 Pledges

Paramount Pictures, Participant Media and Walden Media announced today the addition of two new partners in the online "Take the Pledge" campaign supporting the national release of the award-winning documentary film WAITING FOR "SUPERMAN" this fall. and Chicago-based office supply retailer OfficeMax® have joined the "Pledge Progress Meter" at the 30,000 and 40,000 levels, respectively.

When 30,000 people pledge to see WAITING FOR "SUPERMAN," thanks to the generosity of its funders, will donate $5 gift cards to every person who pledges to see the film by September 15th. The gift cards can be used to fulfill requests made by public school teachers from every corner of America who post classroom project needs on The mission of is to improve public education by empowering every teacher to be a change-maker and enabling any citizen to be a philanthropist.

The efforts to reach a milestone of 40,000 people pledging to see this important documentary film will get an additional boost with OfficeMax aligning their "A Day Made Better" program with the movie campaign. Now in it's 4th year, the OfficeMax program helps defray the out-of-pocket expenditures on school supplies by dedicated teachers by awarding 1,000 outstanding teachers with $1,000 in school supplies. To help build awareness of the new film, the retail giant will now boost the annual award to include 40 additional deserving U.S. teachers when the pledge level reaches 40,000.

"I made this film for and about kids and their parents, struggling to get a quality education in the United States, and it is inspiring to see the momentum pick up as people really begin to rally behind it," said Director Davis Guggenheim. "Organizations like First Book, and now and OfficeMax, are generating innovative ways to join the conversation. My hope is that people continue to pledge, demonstrating to teachers, parents and children that they have support and real change is coming to the public school system."

WAITING FOR "SUPERMAN" directed by Davis Guggenheim ("An Inconvenient Truth") will be released under the Paramount Vantage banner and distributed by Paramount Pictures. It examines the crisis of public education in the United States through multiple interlocking stories. Designed to start a national conversation, the movie and corresponding "Take the Pledge" campaign aim to inspire everyone to create innovative and long-term solutions to help change the course of our kids' lives for the better. The "Pledge Progress Meter" launched in May as a way for non-profits, foundations and corporations to match individual pledge levels with powerful action items aimed at helping both students and public schools. First Book was the first organization to take the pledge, by agreeing to donate 250,000 new books to schools and programs in low-income communities across the country once the pledge meter reaches 50,000 pledges.

People who have pledged are encouraged to see the film when it opens in their area beginning September 24.

For more information about the movie, or to take the pledge go to

To join the conversation visit us on Facebook at

What does your school need? Tell us by Tweeting #MySchoolNeeds at

About the Film

From AN INCONVENIENT TRUTHdirector Davis Guggenheim comesWAITING FOR "SUPERMAN," a provocative and cogent examination of the crisis of public education in the United States told through multiple interlocking stories--from a handful of students and their families whose futures hang in the balance, to the educators and reformers trying to find real and lasting solutions within a dysfunctional system. Tackling such politically radioactive topics as the power of teachers' unions and the entrenchment of school bureaucracies, Guggenheim reveals the invisible forces that have held true education reform back for decades.

The film is produced by Lesley Chilcott, with Participant Media's Jeff Skoll and Diane Weyermann serving as executive producers. It is written by Davis Guggenheim & Billy Kimball.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

About Participant Media

Participant Media is a Los Angeles-based entertainment company that focuses on socially relevant, commercially viable feature films, documentaries and television, as well as publishing and digital media. Participant Media is headed by CEO Jim Berk and was founded in 2004 by philanthropist Jeff Skoll, who serves as Chairman. Ricky Strauss is President.

Participant exists to tell compelling, entertaining stories that bring to the forefront real issues that shape our lives. For each of its projects, Participant creates extensive social action and advocacy programs, which provide ideas and tools to transform the impact of the media experience into individual and community action. Participant films include The Kite Runner, Charlie Wilson's War, Darfur Now, An Inconvenient Truth, Good Night, and Good Luck, Syriana, Standard Operating Procedure, The Visitor, The Soloist, Food, Inc. and The Informant!

About Walden Media

Walden Media specializes in entertainment for the whole family. Past award-winning films include: the "Chronicles of Narnia" series, "Journey to the Center of the Earth", "Nim's Island" and "Charlotte's Web." Upcoming films include "Ramona & Beezus" based on the best-selling book series by Beverly Cleary and starring Selena Gomez, and the latest installment in "Narnia" franchise: "The Chronicles of Narnia: The Voyage of the Dawn Treader."

About is an online nonprofit that enables anyone to connect to a public school classroom in a personal and direct way. Launched out of a Bronx high school in 2000, has been profiled as "the future of philanthropy" by The New York Times and as "a revolutionary charity" by Oprah Winfrey. On, public school teachers from every corner of America post classroom project requests on Requests range from pencils for a poetry writing unit, to violins for a school recital, to microscope slides for a biology class. In the past ten years of operation, residents of 50 states and 10 countries have funded 88,926 student projects, channeling more than $54.3 million in resources to 3,323,384 students.

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office equipment. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and office furniture to businesses and individual consumers. OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and approximately 1,000 stores. For more information on "A Day Made Better" visit