Viacom Names Niels Schuurmans as Executive Vice President, Viacom Velocity Creative Content Solutions

Jan 22, 2014
By ViacomCBS Staff

Viacom Inc. (NASDAQ: VIAB, VIA) today named Niels Schuurmans to the newly created position of Executive Vice President, Viacom Velocity Creative Content Solutions. In his new role, Schuurmans will oversee the creative execution of branded content for the company's Music and Entertainment Ad Sales portfolio, which includes MTV, VH1, CMT, Logo, Comedy Central, Spike TV and TV Land.

Schuurmans will report to Jeff Lucas, Head of Sales, Music and Entertainment at Viacom Media Networks and partner closely with Dario Spina, Executive Vice President, Viacom Velocity Integrated Marketing, who will continue to be the strategic and client lead on all Music and Entertainment integrated marketing campaigns. Schuurmans will remain based in the company's New York headquarters.

"Our custom content business has grown exponentially over the past few years, as more and more advertisers seek to harness the creative power of our brands and connect with our audiences in unique, authentic ways," said Lucas. "Niels is one of the most energetic and versatile creative minds at Viacom and we are very excited to turn him loose for our clients, who can continue to expect the most innovative and unexpected work from our team."

In his new role, Schuurmans will supervise the development of partner creative on linear, digital and cross-network campaigns. He will oversee creative product in areas including video production, graphic design and copywriting. Schuurmans will collaborate closely with the Programming, Connected Content and Marketing teams at each of the Music and Entertainment networks to best leverage their creative voice, assets and capabilities.

Most recently, Schuurmans served as Executive Vice President, Consumer Marketing and Executive Creative Director at Spike TV. At Spike, he was a driving creative force behind the Spike brand, guiding its evolution to a premier entertainment destination. Schuurmans helped refine the brand filter around the network's original programming, its MMA partnerships with Bellator and the UFC, and its veteran focused pro-social campaigns including Hire A Veteran and the Spike Salutes initiative. Prior to his arrival at Spike, Schuurmans was Senior Vice President and World Wide Creative Director at Nickelodeon.

About Viacom

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA, reach approximately 700 million television subscribers worldwide. Paramount Pictures, America's oldest film studio, is a major global producer and distributor of filmed entertainment.

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