Viacom Recognizes Ten-Year Anniversary of 9/11 as the National Media Partner of the September 11 National Day of Service and Remembrance

Sep 06, 2011
By ViacomCBS Staff

Multiplatform Public Service Campaign "What Will You Do To Remember?" Features Lady Gaga, Fran Drescher, DJ Pauly D, Nas, Julianne Hough and Drake Bell

To commemorate the ten-year anniversary of 9/11, Viacom Inc. (NYSE: VIA, VIA.B) today announced the launch of a multi-platform public service campaign to inspire Americans to participate in the U.S. "9/11 National Day of Service and Remembrance" by committing to good deeds, charity or volunteer service.

Created in collaboration with MyGoodDeed and HandsOn Network, lead organizers of this year's September 11 National Day of Service and Remembrance (, the "I Will (pay tribute)" campaign asks "ten years later, what will you do to remember?"

Beginning today and running through September 11, Viacom's media networks will air specially produced Viacom "I Will" public service announcements featuring artists and actors such as Lady Gaga, Fran Drescher, DJ Pauly D, Nas, Julianne Hough and Drake Bell, along with Viacom employees. Viacom has also donated media across its properties to support the public service advertisements created by MyGoodDeed. Viacom's digital platforms are also supporting the campaign with an "I Will" widget through which visitors can upload their personal response to the question "What will you do on 9/11 in tribute?"

Philippe Dauman, President and CEO of Viacom said, "Everyone was affected by the tragic events of September 11, which claimed the lives of so many family members, friends and colleagues. A decade later, we hope that our audiences and the entire Viacom family will pause to reflect on the profound impact of that day. We are proud to join this call to action and encourage everyone to make a personal tribute."

"Viacom has been an indispensable and vital partner of the 9/11 Day of Service and Remembrance," said David Paine, president and co-founder of MyGoodDeed, the 9/11 nonprofit that created and annually organizes the 9/11 Day of Service and Remembrance. "Viacom understood immediately and fully embraced paying tribute on 9/11 through charitable service. We cannot thank them enough for generously providing their extraordinary media resources to help engage millions of people."

About Viacom

Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America's oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.

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